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In 1996, the legendary film Space Jam starring the GOAT Michael Jordan was released. After 25 years, Space Jam 2 returned to screens, this time starring Lebron James and we had to be part of it. In cooperation with Continental Film Slovakia and cinema network Cinemax Slovakia we have organized an exclusive premiere of Space Jam 2. To promote and engage fans, we held a contest to win VIP tickets to this event.
To mark the occasion, we held an event at an elementary school in Bratislava, where players from the Karlovka Basketball Academy competed for prizes and tickets to the premiere of Space Jam 2. To add to the atmosphere, we teamed up with local artist Piotrfitti to create a cool looney tunes and space jam themed mural on the basketball court wall featuring Lebron James.
For the Nike x Converse movie-themed collection featuring the Lebron 18 low and a variety of other apparel we shot a lookbook and made a video where we used lighting effects reminiscent of the motion picture.
In collaboration with Limitecky Custom Sneakers, we’re hosting a giveaway for a pair of original Space Jam movie-themed hand-painted sneakers.
The evening of the film screening was great fun for all attendees from children to adults. Before the film itself, the video „Be part of it“ from our production, which is targeted at the younger generation, played. There was also a short dance performance.