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A child’s dream that has become a reality. In this way, one could easily describe the beginning of a journey that has been writing its history for more than 15 years. The love for basketball and streetball was so strong that the idea was materialized and one of the first stores of its kind in Slovakia was opened. The community of people around streetball and the AND1 brand got what they wanted. A year later, it managed to expand from Bratislava to Košice.
This year was a truly groundbreaking step for the company. The first re-branding and name change came after 4 years of business. The biggest milestone however is connected to establishing new partnerships, especially with Nike, adidas and other most dominant brands in the game. This step lead also to the change of the name from AND1 center, to something more modern, universal and representative. Streetsporline. Combining streetball, street, street art, music and dance culture. All-in-one at one place.
After a successful years, the company expanded to the Czech Republic. The opening of the first store called Senovážna 6 meant a big step. We held the very first raffle for sneakers in Czech Republic and you can see the line for yourself. The idea of Streetsportline was to name every shop by the name of the street where it was located.
The idea of re-branding didn’t take long and the store moved from Senovážná 6 to Opletalova 40, already under the new name – The Streets.
In 2019 we partnered with retail agency Wellen and moved our Prague store to a new address. This big move was duly appreciated when it was awarded the absolute winner in the Popai Awards 2019 for the best retail concept in central Europe. You can see the whole store in Hubs.
Our long-term goal is to create a community of people with common interests. However, joining any party may not be easy. We are very well aware of this, because since childhood each of us has been exposed to the problem of joining the team, whether it was at school, in a group in a housing estate, or in team sports. Many of us went through an unpleasant feeling of loneliness, which was caused by an unpleasant situation in the family, poor results at school, or even bullying. And in these moments, the most important thing is to find someone who will help and support you. Someone who encourages you passes the ball or just pats you on the shoulder.
Later in 2020, we decided to support our retail brand with a clothing collection. We were inspired by perhaps the most legendary film referring to basketball. Based on this, our graphic designers prepared a special edition of two separate visuals for black and purple, a very limited tracksuit. Each piece of the collection was produced, sewn and printed in Slovakia. We care about the quality and support of domestic production.
In the middle of the Vltava, in the historical center of Prague with a view of the dominant feature of Prague Castle, we built a unique basketball court, where we brought the best dunkers from Central Europe by boat.
We partnered up with the city of Košice and build our first court directly in front of our store and in the most valuable community spot in the hood.
At the end of last year, we opened a flagship store in our base city of Bratislava. This hub is the result of our work last year and is a combination of modern design, art and cafe, and all in basketball design. Located in the downtown of the capital of Slovakia, it has a prime position in the city.